ISSN: 0976 - 4739

April, 2012

In This Issue :

  Socioeconomic And Demographic Profile Of Marketplace Informant: The Influence Of Market Maven On Thailand Shoppers

Dr. Oluwole Iyiola

  Discount Houses, Money Market And Economic Growth In Nigeria (1992-2007)

Ikpefan, Ochei Ailemen & Osabuohien, Evans. S. C

  A Study of Factors Influencing Branded Wears and Their Impact on Demographic Variables

Dr. Arti Gaur & Dr. Suman Ghalawat

  Key Issue in e-Business Development among SMEs : Opportunities and Challenges

Chinonye Okafor, Edwin O. Agbaike

  Impact of Human Resource Management Practices on Employee’s Intention to Leave Organization

Dr. Sna Farooqi

  Job Satisfaction and Intention to Leave of Nigerian Salesmen

Omotayo Oyeniyi, Abiodun Abolaji Joachim, Osibanjo Omotayo Adewale

  Effect of Occupational Stress on Quality of Work Life: Amongst the Associates of the IT Sector

Charu Mohla

  Brand Familarity in comparitive Advertising :Investigating the Effects on Attitudes and Intensions

Dr.Komal Nagar and Ms. Hena Sharma

  Service Quality in Healthcare: Patients’ Perspective

Dr Udita Taneja

  Brand Attributes and Impact on Customer Purchase Intention

Sushil Raturi

  An Analysis Of Macroeconomic Determinants Of Stock Market Dynamics: Some Reflections From National Stock Exchange Of India Limited

Dr. Swami P. Saxena

  Social Media Marketing: A case Study on Jet Airways

Prof. Kavita Venkatachari & Aziz German Wala


  Principles Of Management 5e, P C Tripathi and P N Reddy Review by Ms. Veena Chavan

  Business Research Methodology, T.N.Shrivastava, Shailaja Rego Review by Ms. Asmatara Khan

Bharati Vidyapeeth’s Institute of Management Studies & Research
Sector 8, CBD-Belapur, Navi Mumbai-400614
022-27572433/ 275622582, email:

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