ISSN: 0976 - 4739

April, 2010

In This Issue :

  Optimizing customer satisfaction through effective inventory management: Evidence from selected supermarkets in Sango-Ota, Ogun State, Nigeria

Obamiro, John Kolade

  Characteristics of Investors Based on choice criteria segmentation

Dr R Kasilingam and Dr G Jayabal

  Measuring involvement level with Car

Jitesh S Parmar and Pratiksinh Vaghela

  Consumer buying behavior in Rural Market: A product study

Dr Uma V.P.Shrivastava

  A critical Evaluation of small scale Industries in India

Urmila Moon

  Implementation of Human Resource Information System: For better HR operation

Kavitha Venkatachari

  Advertising effectiveness in different media:A special reference to Web Advertising

Komal Nagare

  Kellog’s ‘K’Strategy: Trapping new market segment

Anuja Pandey

  Price Earning Ratio – An Investor’s guide to investment in shares of companies

Dr. Jeet Singh, Dr. B.C.M Patnaik and Dr. Preeti Yadav

  Impact of Economic Slow-down on FDI in India

Vandana Balyan and Nupur Misra

  Financial Performance of Indian new private sector & public sector banks: A comparison

Ekta Sikarvar & Roopak Kumar Gupta

  Impact of Supply Chain Quality Management on competitive advantage and organizational performance

Gyaneshwar Singh Kushwaha & Prof. Deepak Barman

  Performance evaluation of Scheduled Commercial Banks in India.

Prof. Usha Arora & Dr. Monica Bansal

  ERP- To be or not to be.

Ms. Archana Dadhe

Bharati Vidyapeeth’s Institute of Management Studies & Research
Sector 8, CBD-Belapur, Navi Mumbai-400614
022-27572433/ 275622582, email:

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